At TRESemmé we understand how great hair gives you the confidence to conquer the world. Because when you’re looking your best, you feel empowered to be your best. It’s an attitude perfectly embodied by our founder, Edna L. Emmé. An entrepreneur unafraid to do exactly what it took to make the world work for her—she fearlessly broke the rules, seized the day and exuded the confidence that defines the modern woman.In an age when men almost exclusively dominated boardrooms, she blazed an inspiring trail for women in the workplace by becoming vice-president of the Godfroy Manufacturing Company. It was here in 1948 that she developed a professional range of products for strong and healthy-looking hair, with a name that played on the French for ‘much-loved’. Edna had a vision to bring the luxury of the salon to women at home—and through sheer force of her dynamite will, that’s exactly what she did.Today TRESemmé continues to empower modern women to go above and beyond—to not just be themselves, but to be unafraid to also show themselves.