Clothes smells fresh and feeling softer with Softlan. Softlan using the formula that mothers have relied on for years for soft clothes that smells amazing. Softlan is a product of Colgate-Palmolive company. The company first started as a small soap and candle business that William Colgate began in New York City in the 19th century. Today, Colgate-Palmolive is widely known as a truly global company serving hundredsof millions of consumers across the world. Softlan leaves your family's clothes remarkably soft and with long-lasting fragrance than the regular fabric softeners.