Rexona started its establishment in Australia, during 1908 by a talented physician, Mrs Alice Sheffer. The desire to produce a new type of personal care product has led her to an antiperspirant invention, which utilizes effective ingredients that emits good smell for body odour solution. As time passes by, Rexona went through a phase of transformation when its antiperspirant product has slowly evolved into several kinds of form such as deodorant, underarm spray, stick, etc. This is done in order to adapt with current era product innovation as well as to offer easy application of the product. Suits both ladies and gentlemen, Rexona also formulated with updated personal care technology to add more features of the products such as long-lasting dryness, anti-stain, scent freshness, cooling sensation, etc for maximum protection against body odour up to 48 hours.