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Pama is proudly a Malaysian brand which has been established back in 1989, that has a strength positional in the local instant food industry. With a specialty in producing instant foods, so far Pama has come out with several types of instant foods such as vermicelli, yellow noodles, and local favourites of Kuey tiow, Kua chap, which is predominantly made based on rice and flour. Pama is currently a rapidly growing instant food company with its products has been widely distributed to most local retailers as it has become the primary option of the consumers, now Pama is truly a beloved Malaysian brand.