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A Belgian brand of ice cream bars, Magnum was originally developed in Denmark in the late 1980s by Mogens Vigh-Larsen. Ice cream lovers worldwide are only too familiar with Magnum’s original variant, known as the Magnum Classic, which consists of a thick bar of vanilla ice cream on a stick, coated in chocolate. Today, the brand sells more than a billion ice creams every year, thanks to its range of irresistible flavors.

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