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Founded in 1948, Japanese confectionary brand Lotte’s name comes from the heroine “Charlotte”, who appears in German writer Goethe’s “The Worries of a Young Werther”. From producing and retailing chewing gum (its trademark product, which continues to be prominently featured), the brand’s range of products today includes chocolate, cookies, candies and ice cream. Lotte aims to enrich lives worldwide, by providing superior quality products and services that customers love and trust.