Hup Seng is a Malaysian entity, renowned for its biscuits. Operating through three segments, the brand offers a range of biscuits, confectionary food items, and beverages. Under its biscuit manufacturing segment, Hup Seng produces cream crackers, cookies, peanut butter sandwiches, cream sandwich biscuits and more. Its beverage segment offers coffee mixes and other foodstuff, while its trading segment distributes these food products.
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