It was during 1973 in the Hindustan Unilever lab when a research scientist came to a finding that a B3 vitamin able to brighten skin tone whenever applied consistently. Fair & Lovely was launched two years later as the world's first lightening cream after had undergone detailed researches and experiments. Utilizes entirely safe ingredients with a mission of bringing hope to the women, especially Asian women that it is possible to have a fairer and even-toned skin. From time to time, Fair & Lovely keep develops and innovates its formulation and gradually released brightening products with different additional features such as a multivitamin, sun protection, anti-marks treatment, herbal balance. As in this current era, Fair & Lovely presenting multiple types of brightening products such as cleanser, creams, make up base and even men's solutions.