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The agitation, spinning and heat of the laundry process can damage clothes at the fiber level. Downy smoothing fibers and reduces the friction between them that causes them to break and leads to pills and fuzz. By using Downy, it can helps to keep your clothes from fading. Downy is a product of P&G (Procter & Gamble). P&G brands are trusted in millions of living rooms, kitchens, laundry rooms, and bathrooms- and have been passed down from generation to generation.